Buy It Now : Lessons from eBay

• Tác giả: Michele White
• Ngôn ngữ: eng
• ISBN-13: 978-0822391876
• Thông tin xuất bản: Durham, N.C. : Duke University Press, 2012.
• Mô tả vật lý: 1 online resource (330 pages) : , illustrations
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 347866
• Chủ đề: 1. COMPUTERS--Social Aspects; 2. Electronic commerce--Social aspects; 3. Internet--Social aspects; 4. Internet and women; 5. Online identities

Tóm tắt

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.