Beyond persuasion : communication strategies for healthcare managers in the digital age

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Tác giả: Patricia Parsons

Ngôn ngữ: eng

ISBN: 1442615346 (paper : alk. paper)

ISBN: 1442647213 (cloth : alk. paper)

ISBN: 9781442615342 (paper : alk. paper)

ISBN: 9781442647213 (cloth : alk. paper)

Ký hiệu phân loại: 362.10684 Physical illness

Thông tin xuất bản: Toronto ; Buffalo ; University of Toronto Press, 2013.

Mô tả vật lý: xii, 199 pages : , illustrations ; , 24 cm

Bộ sưu tập: Tham khảo

ID: 349745

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
Includes bibliographical references (pages 187-191) and index.
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