Beyond persuasion : communication strategies for healthcare managers in the digital age

• Tác giả: Patricia Parsons
• Ngôn ngữ: eng
• ISBN: 1442615346 (paper : alk. paper)
• ISBN: 1442647213 (cloth : alk. paper)
• ISBN: 9781442615342 (paper : alk. paper)
• ISBN: 9781442647213 (cloth : alk. paper)
• Ký hiệu phân loại: 362.10684 Physical illness
• Thông tin xuất bản: Toronto ; Buffalo ; University of Toronto Press, 2013.
• Mô tả vật lý: xii, 199 pages : , illustrations ; , 24 cm
• Bộ sưu tập: Tham khảo
• ID: 349745
• Chủ đề: 1. Communication en gestio; 2. Communication en médecin; 3. Communication in management; 4. Communication in medicine; 5. Health services administration; 6. Santé, Services de--Administration; 7. Health Services Administration; 8. Communication; 9. Health Facility Administrators; 10. Interprofessional Relations; 11. Public Relations; 12. Social Media

Includes bibliographical references (pages 187-191) and index.

Tóm tắt

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.