Strategic marketing in fragile economic conditions

• Tác giả: Irene Samanta
• Ngôn ngữ: eng
• ISBN: 9781466662322 (hardcover : alk. paper)
• Ký hiệu phân loại: 658.802 General topics of marketing management
• Mô tả vật lý: xxi, 322 pages : , illustrations ; , 29 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 349849
• Chủ đề: 1. Consumer confidence; 2. Financial crises; 3. Marketing--Management

Includes bibliographical references (pages 274-314) and index.

Tóm tắt

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- Provided by publisher.