Web design and marketing solutions for business websites [electronic resource]

• Tác giả: Kevin Potts
• Ngôn ngữ: eng
• ISBN-10: 1590598393
• ISBN-13: 978-1590598399
• Ký hiệu phân loại: 658.8720285572 Management of marketing
• Thông tin xuất bản: Berkeley, CA New York : Friends of Ed ; Distributed to the book trade worldwide by Springer-Verlag New York , 2007
• Bộ sưu tập: Khoa học ứng dụng
• ID: 35350
• Chủ đề: 1. Internet marketing; 2. Web sites--Design; 3. Electronic commerce; 4. Internet advertisting

Includes bibliographical references (p. 370-374) and index.

Tóm tắt

Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.