ĐÁNH GIÁ KHẢ NĂNG PHÁT TRIỂN DU LỊCH TẠI CÁC LỄ HỘI TRUYỀN THỐNG Ở THÀNH PHỐ ĐÀ NẴNG

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Tác giả: Kim Ngân Phan

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Khoa học và Công nghệ - Đại học Thái Nguyên, 2023

Mô tả vật lý: tr.275 - 283

Bộ sưu tập: Báo, Tạp chí

ID: 368398

Thêm vào giỏ Liên kết toàn văn

Lễ hội truyền thống là những giá trị văn hóa, tinh thần gìn giữ từ nhiều đời, là tài nguyên văn hóa vô cùng quan trọng cần được bảo tồn và phát huy giá trị. Thành phố Đà Nẵng có nhiều lễ hội vẫn đang được duy trì, tuy nhiên phạm vi tổ chức chủ yếu mang tính địa phương. Việc khai thác các lễ hội cho phát triển du lịch là điều cần thiết, vừa để thực hiện công tác bảo tồn, vừa quảng bá bản sắc văn hóa của địa phương. Tuy nhiên, mỗi lễ hội có đặc điểm, tính chất khác nhau, do đó cần đánh giá tổng hợp để thấy được khả năng phát triển du lịch tại các lễ hội. Bằng phương pháp phân tích đa chỉ tiêu, phương pháp phân tích quá trình thứ bậc, phương pháp chuyên gia, bài viết đã tổng hợp, xây dựng hệ thống các tiêu chí đánh giá, tổ chức đánh giá khả năng phát triển du lịch tại một số lễ hội tiêu biểu. Kết quả cho thấy khả năng khai thác du lịch tại lễ hội Quán Thế Âm là rất thuận lợi
lễ hội Cầu Ngư là thuận lợi
lễ hội đình làng Hải Châu thuận lợi trung bình
lễ hội đình làng Túy Loan, lễ hội Đâm trâu ít thuận lợi và lễ hội đình làng Hòa Mỹ, đình làng Thạc Gián là kém thuận lợi. Bài viết cũng đã đưa ra một vài khuyến nghị cho công tác tổ chức du lịch tại các lễ hội truyền thống.Traditional festivals, which are cultural and spiritual values preserved over many generations, are extremely important cultural resources that need to be preserved and promoted. Da Nang city has many festivals still being maintained, however, the scope of organization is mainly local. Exploiting these festivals for tourism development is necessary, both to perform conservation work and to promote the cultural identity of the locality. However, each festival has different characteristics and nature, so a comprehensive evaluation is needed to see the potential for tourism development at these festivals. Using methods such as multi-criteria analysis, hierarchical process analysis, and expert method, the article has synthesized and developed a system of evaluation criteria, organizing the assessment of the potential for tourism development at some typical festivals. The results show that the potential for tourism exploitation at Quan The Am festival is very favorable, the Cau Ngu festival is favorable, the Hai Chau village festival is moderately favorable, the Tuy Loan village festival and the Buffalo Fighting festival are less favorable, and the Hoa My and Thac Gian village festivals are not favorable. The article also makes some recommendations for the organization of tourism at traditional festivals.

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