Export Promotion A Decision Support Model Approach

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Ludo Cuyvers

Ngôn ngữ: eng

ISBN-13: 978-0987009630

ISBN-13: 978-0992180614

Ký hiệu phân loại:

Thông tin xuất bản: African Sun Media, 2012

Mô tả vật lý:

Bộ sưu tập: Tài liệu truy cập mở

ID: 374998

Governments are increasingly confronted with scarce resources, which force their export promotion organisations to seek more efficient ways and methods. At the same time, with the export successes of the emerging economies, public export promotion policies of countries are confronted with diminishing returns, particularly when the traditional export promotion instruments are used. The DSM (Decision Support Model) approach to export promotion, which is adopted and explained in the book, is deeply rooted in the international marketing research literature and allows to identify, in the rapidly changing international environment, the most promising realistic export opportunities for exporting countries.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH