The Future of Consumption How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe

Ngôn ngữ: eng

ISBN-13: 978-3031332456

ISBN-13: 978-3031332463

ISBN: 978-3-031-33246-3

Ký hiệu phân loại:

Thông tin xuất bản: Cham Springer Nature 2024

Mô tả vật lý: 1 electronic resource (383 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 375374

This open access book presents three future consumption trends-technology, sustainability, and wellbeing-and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH