Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

• Tác giả: Jack Coffin, Chloe Steadman
• Ngôn ngữ: eng
• ISBN-13: 978-1003288510
• ISBN-13: 978-1032264929
• ISBN-13: 978-1032264943
• Thông tin xuất bản: Taylor & Francis 2024
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 375440
• Chủ đề: 1. consuming atmospheres, marketing, marketing research, consumer experience, consumer culture; 2. Behavioural economics; 3. Business & management; 4. Market research; 5. Sales & marketing

Tóm tắt

consuming atmospheres, marketing, marketing research, consumer experience, consumer culture