Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo

• Tác giả: Bao Tran Tran Le, Minh Tuan Phung, Thanh Nguyen Phuong, Lac Thien Vo Tan, Minh Ly Pham Thi
• Ngôn ngữ: eng
• Thông tin xuất bản: VMOST Journal of Social Sciences and Humanities - D, 2024
• Mô tả vật lý: tr.29
• Bộ sưu tập: Báo, Tạp chí
• ID: 381216

Tóm tắt

MoMo stands as a leading e-wallet in Vietnam. Amidst the backdrop of intensified market competition, e-wallets are urged to transcend the reliance solely on sales promotions for user retention. This paper aims to investigate the key factors that elucidate the intention to continue using MoMo e-wallet services, which is essential for acquiring strategic insights that enable organizations to leverage their competitive advantages...