Impact of religiosity on green purchase intention: A study of Vietnamese consumer

• Tác giả: Dinh Duc Minh, Dinh Minh Trang, Thu Thuy Nguyen
• Ngôn ngữ: eng
• Thông tin xuất bản: VMOST Journal of Social Sciences and Humanities - D, 2024
• Mô tả vật lý: tr.45
• Bộ sưu tập: Metadata
• ID: 381219

Tóm tắt

The purpose of this article is to apply the Norm Activation Model to examine the impacts of religious beliefs (intrinsic religiosity, extrinsic religiosity spirituality, karma belief) on green purchase intention. This is the first assessment on the impact of religious beliefs on the green purchase intention of Buddhist and nonreligious groups in Vietnam...