Physical education in colleges and universities is an important connection point between school sports and social sports, and is also an important link to foster lifelong sports consciousness for students. How to cultivate lifelong sports consciousness among college students is an issue that must be concerned and considered in the innovation of physical education in colleges and universities. Aiming to raise the importance of lifelong physical education for students in colleges and universities, this article proposes ways and methods to raise awareness about lifelong physical education. of college students, in order to stimulate and nurture students’ interest and interest in exercise and to gradually form a consciousness and habit of lifelong physical exercise.