Các yếu tố ảnh hưởng đến sự hài lòng của du khách về du lịch văn hóa Cồng chiêng Tây Nguyên

0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Thị Cẩm Phú Nguyễn, Văn Nhật Nguyễn

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Kinh tế và Ngân hàng châu Á, 2024

Mô tả vật lý: tr.114-127

Bộ sưu tập: Metadata

ID: 393121

Thêm vào giỏ Liên kết toàn văn

Nghiên cứu đánh giá các yếu tố ảnh hưởng tới sự hài lòng (SHL) của du lịch văn hóa (DLVH) Cồng chiêng Tây Nguyên. Sáu yếu tố được xác định trong mô hình bao gồm: cơ sở vật chất, hạ tầng du lịch, giá cả dịch vụ, văn hóa bản địa, giao thông, tài nguyên thiên nhiên, yếu tố con người. Dữ liệu được thu thập thông qua bảng hỏi bằng cách phỏng vấn 298 du khách đến du lịch tại văn hóa Cồng chiêng Tây Nguyên. Một số kiểm định được thực hiện bao gồm: kiểm định Cronbach’s Alpha, phân tích nhân tố khám phá (EFA) và phân tích nhân tố khẳng định (CFA) trước khi thực hiện phân tích mô hình. Kết quả mô hình cấu trúc tuyến tính (SEM) cho thấy, giá cả dịch vụ, yếu tố con người, cơ sở vật chất, và hạ tầng du lịch có tác động tích cực có ý nghĩa thống kê đến chất lượng của DLVH Cồng chiêng Tây Nguyên
từ đó, chất lượng của DLVH Cồng chiêng Tây Nguyên có ảnh hưởng tích cực đến SHL của du khách về DLVH Cồng chiêng Tây Nguyên. Dựa trên kết quả nghiên cứu, nhóm tác giả đã đưa ra một số hàm ý quản trị nhằm nâng cao hơn nữa chất lượng cũng như SHL của du khách về dịch vụ văn hóa Cồng chiêng Tây Nguyên.The objective of the study is to evaluate the factors affecting the satisfaction of the Gong cultural tourism in the Central Highlands. The model identifies six factors: facilities, tourism infrastructure, service prices, indigenous culture, transportation, natural resources, and human factors. Data were collected through questionnaires by interviewing 298 tourists travelling to the Central Highlands Gong culture. Some tests are performed, including Cronbach's Alpha test, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) before performing model analysis. The results of the linear structural model (SEM) show that service prices, human factors and facilities, and tourism infrastructure have statistically significant positive impacts on the quality of tourism. The Gong culture in the Central Highlands and the quality of Gong cultural tourism in the Central Highlands positively influence tourists' satisfaction with the Central Highlands Gong cultural tourism. Based on the research results, the authors have proposed several management implications to improve tourists’ quality and satisfaction with the Central Highlands Gong cultural services.

1. Đọc trực tuyến

1. Đọc trực tuyến

Tạo bộ sưu tập với mã QR