M Ố I   Q U A N   H Ệ   G I Ữ A   V Ă N   H Ó A   V À   Q U A N   H Ệ   C Ô N G   C H Ú N G

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Tác giả: THỊ THÙY LINH NGUYỄN

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Giáo dục Nghệ thuật, 2024

Mô tả vật lý: tr.24

Bộ sưu tập: Metadata

ID: 404799

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Public Relations or Public Relations (PR) can be simply understood as the “glue” that connects organizations and companies with the community, customers (current and potential), investors and the media world. ... The object of public relations, also known as the media, in order to be able to approach and build methods, plans and campaigns requires the public's understanding of the object's culture, applying culture to building plans and communication campaigns. They must be properly and professionally trained, equipped with cultural knowledge (learning about theory and history, journalism, social culture...), good communication skills, and know how to collect information. news, how to write news, articles and press releases to promote to the public... so public relations workers must learn all fields related to culture. The article has pointed out the two‑way relationship between culture and public relations. From there, we can point out the values of culture in building effective public relations strategies and plans with the target audience and implementing communications.Quan hệ công chúng hay Public Relations (PR) có thể hiểu đơn giản là “chất keo” kết nối giữa tổ chức, công ty với cộng đồng, khách hàng (hiện tại và tiềm năng), nhà đầu tư và thế giới truyền thông… Đối tượng của quan hệ công chúng hay còn gọi là công chúng truyền thông, để có thể tiếp cận, xây dựng phương pháp, kế hoạch, chiến dịch đòi hỏi sự am hiểu của người làm công chúng về văn hóa của đối tượng, ứng dụng văn hóa vào xây dựng kế hoạch, chiến dịch truyền thông. Họ phải được đào tạo bài bản và chuyên nghiệp, được trang bị những kiến thức về văn hóa (học về lý luận và lịch sử, báo chí, văn hóa xã hội…), kỹ năng giao tiếp tốt, biết cách thu thập thông tin, cách viết tin, viết bài và các thông cáo báo chí để quảng bá trong công chúng… vì vậy người làm quan hệ công chúng phải được học tất cả các lĩnh vực liên quan đến văn hóa. Bài viết đã chỉ ra mối quan hệ hai chiều tương hỗ giữa văn hóa và quan hệ công chúng. Từ đó chỉ ra được những giá trị của văn hóa trong xây dựng chiến lược, kế hoạch quan hệ công chúng đạt hiệu quả với đối tượng tiếp cận, thực hiện truyền thông.

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M Ố I Q U A N H Ệ G I Ữ A V Ă N H Ó A V À Q U A N H Ệ C Ô N G C H Ú N G

M Ố I   Q U A N   H Ệ   G I Ữ A   V Ă N   H Ó A   V À   Q U A N   H Ệ   C Ô N G   C H Ú N G