Lead-free ferroelectric Bi0.5Na0.5TiO3 materials integrated ferromagnetismand photoluminescence at room temperature. Fe and Sm cations were used as the magnetic and photoluminescence sources for the co-modified host Bi0.5Na0.5TiO3 materials. The (Fe, Sm)-modified Bi0.5Na0.5TiO3 materials were fabricated by using the sol-gel method. The structure of the samples was studied through X-ray diffraction and Raman scattering, which indicated that a single perovskite structure was successful fabricated. The samples exhibited strong photoluminescence in the visible light range, and complex ferromagnetic properties were obtained. We expect our work to open a new direction in the development of advanced function materials for smart electronic device applications.