MỘT SỐ GIẢI PHÁP THIẾT KẾ ĐỒ HOẠ TRONG BỐI CẢNH PHÁT TRIỂN MẠNH MẼ CỦA QUẢNG CÁO VÀ TIẾP THỊ TRUYỀN THÔNG XÃ HỘI

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Tác giả: THỊ NAM PHẠM

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Thông tin xuất bản: Tạp chí Giáo dục Nghệ thuật, 2024

Mô tả vật lý: tr.91

Bộ sưu tập: Metadata

ID: 444420

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Sự phát triển của Internet đã mở ra một kỷ nguyên mới làm thay đổi phần lớn thói quen tiếp cận của cộng đồng với quảng cáo và tiếp thị. Ngày nay, hầu hết các tổ chức doanh nghiệp đều kết hợp thậm chí chuyển hẳn từ quảng cáo tiếp thị truyền thống sang các hoạt động quảng cáo và tiếp thị trên internet. Sự tiến bộ của các hoạt động kỹ thuật số đã tạo nên nhiều loại hình quảng cáo và tiếp thị trực tuyến trong đó nổi bật là truyền thông xã hội (social media). Trong các nền tảng truyền thông xã hội các yếu tố đồ hoạ đóng một vai trò quan trọng vì nội dung hình ảnh thưởng được chia sẻ và tương tác nhiều hơn so với nội dung văn bản. Thiết kế đồ hoạ sẽ là giải pháp then chốt để quyết định chiến dịch truyền thông xã hội có thành công hay không? Tuy nhiên việc thiết kế đồ hoạ cho tiếp thị truyền thống với tiếp thị truyền thông xã hội trực tuyến có gì giống và khác nhau? cần phải làm gì để nâng cao hiệu quả quảng cáo và tiếp thị truyền thông xã hội thông qua nghệ thuật thiết kế đồ hoạ? thì không phải doanh nghiệp và nhà thiết kế nào cũng thực sự quan tâm. Bài báo đưa ra những điểm khác biệt và một số giải pháp trong thiết kế đồ hoạ nhằm nâng cao hiệu quả quảng cáo và tiếp thị truyền thông xã hội (social media).The development of the Internet has opened a new era that has largely changed the community's approach to advertising and marketing. Today, most business organizations combine or even completely switch from traditional marketing advertising to advertising and marketing activities on the internet. The advancement of digital activities has created many types of online advertising and marketing, notably social media. In social media platforms graphic elements play an important role as visual content is more likely to be shared and engaged than text content. Graphic design will be the key solution to deciding whether a social media campaign is successful or not? But what are the similarities and differences between graphic design for traditional marketing and online social media marketing? What needs to be done to improve the effectiveness of advertising and social media marketing through the art of graphic design, not all businesses and designers really care about. The article offers differences and some solutions in graphic design to improve the effectiveness of social media advertising and marketing.

1. Đọc trực tuyến

1. Đọc trực tuyến

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MỘT SỐ GIẢI PHÁP THIẾT KẾ ĐỒ HOẠ TRONG BỐI CẢNH PHÁT TRIỂN MẠNH MẼ CỦA QUẢNG CÁO VÀ TIẾP THỊ TRUYỀN THÔNG XÃ HỘI

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