Factors Affecting Tourist Satisfaction with Traditional Craft Tea Villages in Thai Nguyen Province

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Tác giả: CHI THIEN TRAN, QUYNH NAM VU

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Journal of Economics and Development, 2019

Mô tả vật lý:

Bộ sưu tập: Metadata

ID: 448843

Data collected from a survey of 215 visitors in 3 traditional craft tea villages in Thai Nguyen province were analyzed by using multivariate data analysis (test for the reliability of the scales, exploratory factor analysis and multivariate regression analysis) to determine the factors that affect tourist satisfaction with the villages as tourism destinations. The results showed that natural characteristics, infrastructure, service quality, government support, and emotional values are major factors that influence tourist satisfaction. Based on that, the study proposed some solutions for the local government, tourism enterprises and the local communities to improve tourist satisfaction and develop traditional craft tea village tourism in Thai Nguyen province towards a sustainable manner
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