TOOLS THU THẬP DỮ LIỆU KHÁCH HÀNG TỪ MẠNG XÃ HỘI, ỨNG DỤNG CHO CÁC DOANH NGHIỆP VỪA VÀ NHỎ = TOOLS COLLECT CUSTOMER DATA FROM SOCIAL NETWORKS, APPLICATIONS FOR SMALL AND MEDIUM ENTERPRISES

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Tác giả: Quang Hiệp Nguyễn, Thu Phương Nguyễn, Thị Liên Phạm, Thị Tuyết Trần, Tuấn Việt Trần

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Khoa học và Công nghệ - Đại học Thái Nguyên, 2020

Mô tả vật lý:

Bộ sưu tập: NCBI

ID: 472736

Thêm vào giỏ

Resonance in recent years of digital technologies has breakthroughs (such as cloud computing, internet of things, big data, artificial intelligence ...) has signaled that great changes are beginning to happen. out, known in many places as the fourth industrial revolution. Along with the 4.0 revolution, with the strong development of e-commerce makes the promotion of business, trade and promotion of products and services taking place throughout the Social information channels, especially facebook social network. Users share their opinions, comments, reviews about products and industries on social networks. And businesses through that will have the opportunity to understand their customers, know what topics they are interested in on social networks. Since then, we have come up with appropriate and effective business strategies. Therefore, we build a data collection support tool with the ability to collect data intelligently, promptly, and classify necessary data, which is the optimal solution for small and medium enterprises in Vietnam in the digital technology. Sự cộng hưởng trong những năm vừa qua của các công nghệ số có nhiều đột phá (như điện toán đám mây, internet vạn vật, dữ liệu lớn, trí tuệ nhân tạo…) đã báo hiệu những thay đổi lớn lao đang bắt đầu xảy ra, được gọi ở nhiều nơi là cuộc cách mạng công nghiệp lần thứ tư. Cùng với cuộc cách mạng 4.0, với sự phát triển mạnh mẽ của thương mại điện tử đã đẩy mạnh các hoạt động kinh doanh, buôn bán, quảng bá sản phẩm, dịch vụ diễn ra trên khắp các kênh thông tin xã hội, đặc biệt là mạng xã hội facebook. Người dùng chia sẻ ý kiến nhận xét, đánh giá, phản hồi của mình về sản phẩm, ngành hàng trên mạng xã hội. Còn các doanh nghiệp thông qua đó sẽ có cơ hội thấu hiểu khách hàng của mình, biết được chủ đề mà họ quan tâm trên mạng xã hội là gì
từ đó đưa ra được các chiến lược kinh doanh phù hợp, đạt hiệu quả. Do đó, chúng tôi xây dựng công cụ hỗ trợ thu thập dữ liệu với khả năng thu thập dữ liệu thông minh, kịp thời, phân loại dữ liệu cần thiết, là giải pháp tối ưu cho doanh nghiệp vừa và nhỏ ở Việt Nam trong thời đại công nghệ số.

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