ỨNG DỤNG HOA VĂN VỐN CỔ TRONG THIẾT KỂ BAO BÌ=APPLICATION OF EQUITY PATTERNS IN PACKAGING DESIGN

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Tác giả: Thị Nhuận Bùi

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Giáo dục Nghệ thuật, 2024

Mô tả vật lý: tr.23

Bộ sưu tập: Báo, Tạp chí

ID: 479600

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The application of classic patterns to product packaging design brings unique appeal, attracts customers and creates a unique mark for the brand. Classic patterns are like a thread connecting the past and present, evoking delicate emotions and expressing brand class. This research article will carefully study the history and meaning of ancient Vietnamese patterns. From there, readers can understand the importance of preserving and developing the beauty of ancient patterns. In fact, there are many ways to express the theme by including crafts, costumes, architecture, etc. However, to develop that beauty widely and popularize it among the inner and outer classes. Abroad, application in packaging design is a pretty good choice. This research article will help readers understand more about packaging design and how to incorporate ancient patterns into packaging in a delicate and unique way, helping to remind of traditional values, creating a sense of nostalgia and close to customers. This research article will review and evaluate the application of equity signals in packaging design by some students at FPT Polytechnic College. The first step is to research and select the appropriate antique pattern for the product. After choosing the right patterns, the next step is to integrate them into the packaging design. This includes determining the location, size and color of the pattern on the packaging. And finally, adjust and perfect the packaging design to ensure harmony and aesthetics. During the design process there will be certain difficulties and the research will provide future directions to help The application of the beauty of ancient patterns into packaging design is further developedViệc ứng dụng hoa văn cổ điển vào thiết kế bao bì sản phẩm mang đến sức hấp dẫn độc đáo, thu hút khách hàng và tạo dấu ấn riêng cho thương hiệu. Hoa văn cổ điển như một sợi dây kết nối quá khứ và hiện tại, khơi gợi cảm xúc tinh tế và thể hiện đẳng cấp thương hiệu.Bài nghiên cứu này sẽ nghiên cứu kĩ về lịch sử và ý nghĩa của hoa văn vốn cổ Việt Nam từ đó để độc giả có thể hiểu được tầm quan trọng của việc giữ gìn và phát triển nét đẹp của hoa văn vốn cổ. Trên thực tế có rất nhiều cách để thể hiện đề tài bằng cách đưa vào đồ thủ công, trang phục, kiến trúc,...tuy nhiên để phát triển nét đẹp đó một cách rộng rãi và phổ biến đến các tầng lớp trong và ngoài nước thì ứng dụng trong thiết kế bao bì là một lựa chọn khá hay. Trong bài nghiên cứu này sẽ giúp độc giả hiểu thêm về thiết kế bao bì và cách đưa hoa văn vốn cổ vào trong bao bì một cách tinh tế và độc đáo giúp gợi nhớ về những giá trị truyền thống, tạo cảm giác hoài cổ và gần gũi cho khách hàng. Bài nghiên cứu này sẽ nhìn nhận và đánh giá việc ứng dụng tín hiệu vốn cổ vào thiết kế bao bì của một số bạn sinh viên trường Cao đẳng FPT Polytechnic. Bước đầu tiên là sự nghiên cứu và lựa chọn hoa văn vốn cổ phù hợp với sản phẩm . Sau khi chọn được hoa văn phù hợp, bước tiếp theo là tích hợp chúng vào thiết kế bao bì. Điều này bao gồm việc xác định vị trí, kích thước và màu sắc của hoa văn trên bao bì. Và cuối cùng, điều chỉnh và hoàn thiện thiết kế bao bì để đảm bảo sự hài hòa và thẩm mỹ.Trong quá trình thiết kế sẽ có một số khó khăn nhất định và bài nghiên cứu sẽ đưa ra những định hướng tương lai giúp cho việc ứng dụng nét đẹp hoa văn vốn cổ vào thiết kế bao bì phát triển hơn nữa.

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ỨNG DỤNG HOA VĂN VỐN CỔ TRONG THIẾT KỂ BAO BÌ=APPLICATION OF EQUITY PATTERNS IN PACKAGING DESIGN

ỨNG DỤNG HOA VĂN VỐN CỔ TRONG THIẾT KỂ BAO BÌ=APPLICATION OF EQUITY PATTERNS IN PACKAGING DESIGN