Một số vấn đề lí luận về quản trị xây dựng thương hiệu nhà trường phổ thông ngoài công lập trong bối cảnh đổi mới giáo dục hiện nay=Some theoretical issues about non-public high school branding management in the current context of educational innovation

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Tác giả: Ngọc Hồng Nguyễn

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Thiết bị Giáo dục, 2024

Mô tả vật lý: tr.189

Bộ sưu tập: Metadata

ID: 480955

Thêm vào giỏ

Non-public schools are a contractual part of the Vietnamese national education system and are increasingly affirming their important role in meeting the learning needs of learners and the social community. Building school culture and improving the quality of educational services is aimed at building the school brand. The branded school will have very strong competitiveness in the current educational innovation context. Therefore, managers need to focus on building a non-public school brand with their own characteristics and with specific contents: Establishing brand core values and positioning non-public high school brands
planning and implementing brand marketing programs
measuring and tracking brands
maintaining and growing brand value.

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