2,7-Dibromo-9,9-dioctyl fluorene is an initial intermediate compound of various fluorene based light emitting polymers. The authors have performed the alkylation of octyl bromide to 2,7-dibromofluorene in 50 percent NaOH solution using Aliquate 336 pillared clay as heterogenous catalyst and microwave irradiation. This original approach has let not only the facile receiving of the designed product with yield of 75 percent, purity of 98 percent and reuse of catalyst but also avoiding the complicated reaction with butyl lithium or the loss of expensive Aliquate 336 as in standard methods.