This study evaluates the satisfaction levels of lecturers and staff at Buon Ma Thuot Medical University (BMTU), focusing on their roles in teaching, research, and brand development of the institution. The study develops and applies evaluation indicators based on Circular 20/2020/TT-BGDĐT of the Ministry of Education and Training, with indicator levels adjusted according to BMTU’s specific environment. This includes a maximum score of 100 points for quantity and 360 points for the quality of teaching activities, scientific research, brand-building contributions, and reward and penalty points across 23 different job positions within the university. Based on survey results from nearly 200 personnel, it serves as an important experimental evaluation tool in the university’s process of developing appropriate performance evaluation criteria. This contributes to the development of the university’s management system and provides a reference personnel assessment model for the management processes of higher education systems.