Tourism is an important economic sector contributing to economic development and having great impact on several aspects of life, economy and society. Tourism business is a business activity with the rate of profit depending on high capital investment. Therefore, in recent years the authorities of Binh Dinh province have paid much attention to tourism development
however, investments and contributions are quite limited despite of the high growth rate of the province's tourism sector. Most of these limitations are rooted from the natural, geographic, economic, social and cultural characteristics that greatly affect the enterprises' business performance. Therefore, with the aim of developing tourism, Binh Dinh needs to make several strategic solutions in the planning of tourism development.