Tourism is one of the fastest-growing industries in the world. However, after the Covid-19 pandemic, this industry has been severely affected worldwide. To recover the tourismsector and attract tourists back to destinations, it is important to consider whether adestination has any notable competitive advantages compared to others. The opinionsand perspectives of tourists in evaluating the attractiveness of a destination are crucialbecause they directly influence their decision to visit that destination. However, currently,the number of studies based on the demand-side perspective is relatively scarce comparedto the supply-side perspective. Therefore, the purpose of this research is to examine theimpact of resources and capabilities in enhancing the destination competitiveness ofDa Nang City from the tourists’ perspective. The research conducted a survey of 415domestic tourists visiting Da Nang City through an online survey on social networks,namely Facebook and Instagram. The research provides an in-depth understanding ofspecific factors and their influence on the destination competitiveness of Da Nang City.These findings will be valuable for marketing strategies and destination management toenhance the competitiveness of Da Nang City as a tourist destination.