Over the last several years, influencer marketing has been enjoying a surge in popularity,and it is anticipated that it will become the marketing approach of choice for the subsequentyears of the 21st century. When it comes to influencer marketing, previous research hasmostly concentrated on identifying influencers and determining whether or not they areseen to be trustworthy. In order to be influential and to determine whether or not theinfluencer is capable of promoting the product to the target audience in an appealingmanner, it is necessary for there to be a match between consumers and influencers in thefield of marketing. Using quantitative empirical research, we conducted a survey over200 people to determine how they evaluate the experience of a particular influencer. Itprovides theoretical and practical implications for the effectiveness of influencer marketingstrategies. Marketers can make informed decisions on which influencers to collaboratewith and how to tailor their campaigns for maximum impact. Additionally, the researchfindings can also help influencers themselves understand the factors that contribute totheir success, guide them in building stronger relationships with their audience, expandtheir understanding of influencer marketing, and emphasize its role in driving consumerbehavior