EXTENDING TPB MODEL: FROM INDIVIDUAL CHOICES TO PROMOTING GREEN REAL ESTATE VALUES

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Ngôn ngữ: eng

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Thông tin xuất bản: Tạp chí Khoa học Trường Đại học Hoa Sen, 2024

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Vietnam had 907 urban areas as of August 8, 2024, indicating significant urbanisation that has resulted in less residential land, increased pollution, and a growing demand for clean, green living spaces. The COVID-19 pandemic emphasised the significance of healthy, environmentally friendly environments, which fuelled the growth of green real estate. This sector comprises technology such as renewable energy, low-emission materials, and sustainable designs, which provide environmental and community benefits. Consumers are increasingly willing to pay a premium for such traits if they realise their worth. However, research on green real estate in Vietnam is still sparse, with a primary focus on developer viewpoints. The study "From Personal Choices to the Mission of Spreading Green Real Estate Values-Expanding the Theory of Planned Behaviour (TPB)" seeks to predict consumer behaviour and discover factors that influence green real estate purchases. It investigates basic TPB components—subjective norms, attitudes, and perceived behavioural control—as well as environmental awareness and demography. The study also presents a community value diffusion model to investigate green real estate's broader impact and makes legislative recommendations to encourage its implementation. Tính đến ngày 8 tháng 8 năm 2024, Việt Nam có 907 đô thị, phản ánh quá trình đô thị hóa mạnh mẽ dẫn đến giảm đất ở, gia tăng ô nhiễm và nhu cầu ngày càng cao về không gian sống sạch và xanh. Đại dịch COVID-19 đã nhấn mạnh tầm quan trọng của môi trường sống lành mạnh, thân thiện với môi trường, thúc đẩy sự phát triển của bất động sản xanh. Lĩnh vực này áp dụng các công nghệ như năng lượng tái tạo, vật liệu ít phát thải và thiết kế bền vững, mang lại lợi ích cho môi trường và cộng đồng. Người tiêu dùng ngày càng sẵn sàng trả giá cao hơn cho các bất động sản như vậy khi họ nhận ra giá trị của chúng. Tuy nhiên, nghiên cứu về bất động sản xanh tại Việt Nam vẫn còn hạn chế, chủ yếu tập trung vào quan điểm của nhà phát triển. Nghiên cứu "Từ lựa chọn cá nhân đến sứ mệnh lan tỏa giá trị bất động sản xanh - Mở rộng Lý thuyết Hành vi Dự kiến (TPB)" nhằm dự đoán hành vi của người tiêu dùng và xác định các yếu tố ảnh hưởng đến quyết định mua bất động sản xanh. Nghiên cứu xem xét các yếu tố cơ bản của TPB—chuẩn mực chủ quan, thái độ và nhận thức kiểm soát hành vi—cùng với nhận thức về hiệu quả môi trường và nhân khẩu học. Ngoài ra, nghiên cứu còn giới thiệu mô hình lan tỏa giá trị cộng đồng để phân tích tác động và đưa ra các khuyến nghị chính sách nhằm khuyến khích áp dụng bất động sản xanh. Citation this article (Vũ et al., 2024) Vũ, M. T., Nguyễn, T. H. C., Trần, P. T., Trần, K. L., & Nguyễn, P. Q. (2024). EXTENDING TPB MODEL: FROM INDIVIDUAL CHOICES TO PROMOTING GREEN REAL ESTATE VALUES. Hoa Sen University Journal of Science, 06, 96–121. https://vjol.info.vn/index.php/dhs/article/view/106309

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