Abstract: Patriotism is a treasured traditional value of the Vietnamese people and a fundamental ethical quality of the revolutionary. In the current context of rapid development and international integration, this value is even more significant for leadership and management cadres. Patriotic leaders and managers continuously cultivate revolutionary ethics, lead modest lives, and maintain close ties with the people. The patriotism drives them to work with their utmost dedication, always prioritizing the interests of the nation and people above personal interests. They consistently fulfill their assigned duties with excellence, take responsibility in serving the people, and devote themselves to the nation, contributing to building a stronger, more prosperous, and civilized Vietnam.. Keywords: patriotism, traditional patriotic values, leadership, management.