Abstract: In the context of globalization and modernization, the traditional dance of the Cham ethnic group is facing significant challenges, ranging from preserving its unique cultural identity to connecting with new cultural elements. The intrusion of modern cultural trends, along with changes in the lifestyle and entertainment demands of the younger generation, has created considerable pressure on traditional art forms in general, and Cham traditional dance in particular. This not only affects the survival of Cham dance but also increases the risk of diminishing the distinctive cultural values of the community. Researching Cham dance in contemporary cultural life helps to clarify the positive transformations made by Cham traditional dance in adapting to modern times, thereby facilitating a deeper understanding of Cham dance within the community. Moreover, analyzing the challenges faced by Cham dance opens up opportunities to propose solutions for preserving and developing this art form. These solutions may include integrating Cham dance into educational programs, developing community cultural activities, and leveraging cultural tourism potential to attract public attention. Through this, the study contributes to both the preservation of cultural heritage and the creation of new directions for Cham dance in the modern cultural environment. Keywords: traditional dance, Cham dance art, tourism development in Ninh Thuan