This research presents an exploratory investigation of sales agents of international insurancefirms in Hanoi, aiming to understand the connection between the Uncertainty Avoidance (UA), asdiscussed by Hofstede (2024), and the digital divide identified by Jan van Dijk (2020). The surveyusing Google Form was administered to 246 Vietnamese sales agents to collect data for SPSSanalysis. The AMOS path diagram was then employed to test the hypotheses based on the conceptualmodel. The findings indicate that Uncertainty Avoidance negatively impacts the digital divide.Additionally, five other factors - Digital Usage, Digital Accessibility, Digital Affordability, DigitalSupport, and Digital Literacy - also influence the digital divide in various ways. Based on thesefindings, managerial implications are provided to help bridge the digital divide among sales agentsin international insurance firms in Vietnam. Limitations and future research are also recommendedto enrich this new field of study