This paper investigates the potential for Vietnam to become a significant player in the rapidlyevolving digital investment sector. Digital investment, encompassing tools like robo-advisors andneobrokers, represents a transformative shift in how individuals and institutions manage financialassets. By leveraging global trends, Vietnam’s youthful demographic, growing internet penetration,and government-led digital transformation initiatives provide a solid foundation for the expansionof digital investment platforms.The study explores the key drivers fueling this growth, including technological innovations,cost efficiency, and increasing financial inclusion. It also highlights opportunities such as localizedsolutions, micro-investments, and integration with banking systems, which can propel Vietnam'sdigital investment ecosystem. However, challenges like regulatory ambiguities, market trust, andcompetition from global players pose significant barriers.The paper concludes with strategic recommendations for fostering growth, emphasizing theneed for a robust regulatory framework, public awareness campaigns, and partnerships to overcomechallenges and unlock Vietnam’s full potential in the digital investment space