Đánh giá mức độ hài lòng của khách hàng về nhà ở xã hội và dịch vụ hỗ trợ của Trung tâm Quản lý và Phát triển nhà ở trên địa bàn tỉnh Bà Rịa

Đánh giá mức độ hài lòng của khách hàng về nhà ở xã hội và dịch vụ hỗ trợ của Trung tâm Quản lý và Phát triển nhà ở trên địa bàn tỉnh Bà Rịa - Vũng Tàu

0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Thị Hồng Hạnh Nguyễn, Ngọc Khanh Phạm, Văn Định Phạm

Ngôn ngữ: vie

Ký hiệu phân loại: 362.9 Historical, geographic, persons treatment

Thông tin xuất bản: Tạp chí Công thương, 2020

Mô tả vật lý: 133-139

Bộ sưu tập: Metadata

ID: 496094

Thêm vào giỏ

Nghiên cứu được thực hiện dựa trên thang đo SERVQUAL của Parasuraman và cộng sự (1988) để đo lường sự hài lòng của khách hàng về nhà ở xã hội và dịch vụ hỗ trợ của Trung tâm Quản lý và Phát triển nhà ở (TTQL&PTN) trên địa bàn tỉnh Bà Rịa - Vũng Tàu (BRVT). Tác giả tiến hành kiểm định thang đo, kiểm định và đánh giá mức độ của các nhân tố ảnh hưởng đến sự hài lòng và dịch vụ hỗ trợ thông qua 322 mẫu khảo sát thu thập đạt yêu cầu. Kết quả hồi quy cho thấy, có 5 nhân tố tác động tích cực có ý nghĩa thống kê theo mức độ giảm dần, gồm: Sự tin tưởng, Sự cảm thông, Sự phản hồi, Sự đảm bảo và Sự hữu hình. Dựa trên kết quả phân tích, tác giả đưa ra các hàm ý chính sách nhằm nâng cao mức độ hài lòng của khách hàng về nhà ở xã hội và dịch vụ hỗ trợ của TTQL&PTN trên địa bàn tỉnh BRVT.This study analyzes and assesses the current exploitation of tourism resources in ecotourism activities in the South-eastern region. Vietnam. Based on this study's findings, some solutions are proposed in order to develop the South-eastern region's tourism industry. The study's evaluation show that local authorities in the South-eastern region have not yet paid appropriate attention to the exploitation of tourism resources in ecotourism activities. There is a lack of synchronic cooperation among local governments, tourism management agencies and indigenous communities in the exploitation of tourism resources in ecotourism activities. In addition, there are no specific reports about these issues. As a result, there are no strategic directions for the tourism development investment and exploitation strategies of the values of local natural resources. This study proposes some following solutions for localities in the South-eastern region to develop the tourism industry including (1) Effectively exploiting the values of natural tourism resources and (2) Developing specific solutions and policies to develop the local ecotourism while consserving the South-eastern region's tourism resources in order to diversify tourism products.

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1. Đọc trực tuyến

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