This study was conducted to evaluate the exposure to the iron-rich-food TV commercial (TVC) from Alive and Thrive (A&T) project of pregnant women and motherslfathers with children under 24 months of age. Results from 529 participants who filled out an online questionnaire on webtretho website showed that the rate of exposure to the A& T iron-rich-food TVC was 67 percent, primarily through national TV channels (72 percent) and the Internet (47 percent). The majority of participants (-65 percent) remembered main messages of the TVG such as 8iron-rich foods help brain development," 8iron-rich foods prevent anemia, .. and 8/eading health organizations recommended feeding iron-rich foods." After seeing the TVG, more than 70 percent of participants felt more confident in feeding iron-rich foods for their children, nearly 60 percent discussed the information with others, and 50 percent fed their children with iron-rich foods such as egg yolk, animal liver and red meat. The advertisement was considered attractive, credible, easy to understand, easy to remember and doable. Advertising on the mass media has high coverage rate and positive impact on iron-rich foods feeding knowledge and behavior.