In the period of innovation and international integration, business activities of Vietnamese enterprises are always identified as one of the basic factors in the country's development process. In order to improve efficiency as well as solve difficulties in their business activities, businesses must always choose a dilemma between economic benefits and moral gratitude. The paper focuses on analyzing the choice between economic interests or/and moral gratitude in business / production units in Bat Trang pottery trade village, Gia Lam district, Hanoi.