Propagandizing and promoting the Hue Festival on the mass media is one of the important and effective works to provide necessary and complete information about this event to both domestic and international audiences . Therefore, the Hue Festival always gets the attention of many local and foreign media agencies. In particular, the Thua Thien Hue newspaper plays a key role in Hue Festival by a series of news and stories during the event. This article indicates a pratical overview of communication about Hue Festival in the Thua Thien Hue Newspaper from the first Hue Festival until the official Hue Festival 2016. By this way, the author evaluates the role of the newspaper to promote the Hue Festival.