In Vietnam, many educational managers at universities have considered education as a type of service and have recognized the importance of providing good training to meet and collect Smoking students studying at the school. In this study, the author used the Importance - Pertofmanse Analysis (IPA) model to assess the importance of the attribute criteria of universities under the perspective of high school students - those will enjoy educational services and will become students in the near future. Through this, the author also hopes to contribute to the support of educational managers in identifying the strengths and weaknesses of the university, thereby having solutions to better meet the needs of potential students.