The research looks into the relations between satisfaction and loyalty in the card market from the viewpoint of customers. It aims to explore and measure the relations between service quality, customer satisfaction and loyalty towards the card services in Vietnam commercial banks. Research model was proposed on the basis of generalizing theories in the research area. The author conducted a survey on 176 customers. Findings revealed that there exists a positive relation between the trust, response, security, sympathy and visible factors and the satisfaction of customers. The linear relations between customer satisfaction and customer loyalty in the card market were found out. These findings are very necessary to card providing organizations as they can help them enhance customer satisfaction and loyalty in this field.