The quick recovery and successful development of Vietnams economy require great efforts from the Party, the government and the whole society, especially from businesses including member companies of Vietnam Steel Corporation (VNSTEEL). One of the tasks that companies need to fulfil to reach long - term goals of meeting market demands is to build business strategies and particularly marketing strategies. On the basis of exploring and analysing the situation of marketing strategies for construction steel products of VNSTEEL members, the article suggests some solutions to develop strategies for construction steel products to create competitive advantages for companies, and better meet the market demand.