Vietnam retail market has a much smaller scale than that of other developed economies in Asia but it owns some fundamental elements for quick growth such as: a large population in the region and the world with 90 million people in 2013, the golden population period, the fairly high economic growth rate over the past many years and the ever-improved living standards. In 2012, Vietnam retail turnover reached over USD 85 billion, the country was evaluated as
an attractive destination to many multi-national retail businesses. However, in order to further raise its competitiveness in the home market, Vietnam supermarkets need to make further efforts and learn from successful foreign retail groups.