Nhận thức rủi ro tác động đến ý định mua sắm trực tuyến của khách hàng

• Tác giả: Thanh Tráng Bùi
• Ngôn ngữ: vie
• Ký hiệu phân loại: 003.52 Perception theory
• Thông tin xuất bản: Phát triển kinh tế, 2013
• Mô tả vật lý: 26-38
• Bộ sưu tập: Metadata
• ID: 559260

Tóm tắt

 Development of e-commerce has offered opportunities that make online commerce become busier and more preferable. Besides benefits in comparison with traditional shopping, however, the online commerce also has its own disadvantages. Buyers perceive low levels of safety and do not place much trust in the online shopping. That is why e-commercial concerns have tried their best to win buyers' trust. The research aims at determining how factors related to perception of risk allect buyers' decisions on online shopping. Both qualitative and quantitative methods are employed in the research. including Cronbach's Alpha. EFA and multiple linear regression analysis. The results show that perception of risk that produces negative effects on intention of doing online shopping comprises four following dimensions in order of importance: (1) Financial risk
  (2) Performance risk
  (3) Privacy risk
  and (4) Vendor's fraud risk. Conclusions and management implications are offered to help develop prestige and efficiency for online selling concerns.