Convenience stores constitute important components in the retail distribution channel in Vietnam urban areas. Thanks. to their features and competitive advantages, convenience stores tend to grow quickly in big urbanities. However, the 3 criteria evaluations reveal that business efficiency of convenience stores still remains poor, mainly because business managers have failed to accurately identify and measure the behavior of selecting stores and business items in their stores. On this basis, some solutions to developing the marketing tools for convenience stores have been suggested for the period to 2020.