Media marketing is an indispensable stage in .the marketing strategy of any enterprise. An effective media strategy will help enterprises to deliver positive messages on their products, services and images to consumers, from ,which encourages them to buy, establish a long-term relationship and build up good brands in the eyes of consumers. In the present fierce competitive, environment, the role of media marketing becomes ever more important. In Vietnam, media marketing has been established, developed and gained certain achievements. However the media strategies of many enterprises still remain deficient, inappropriate and unprofessional.