Foreign trade plays an important and decisive role to the socio-economic development and international integration of every country. To developing countries typical of Indochina with Vietnam, Laos and Cambodia, this. activity (including exports) becomes even more crucial. Export is considered a motivation which contributes to economic growth
it helps to boost the process of economic transition, attract investment, create jobs, increase foreign exchange and expand external relationships. However, the effectiveness of export activities in Indochina countries
is not high due to their limited international marketing capacity. On the basis of theoretical studies on international marketing and export efficiency, together with the survey on the real situation, the author suggests some fundamental solutions to push up marketing activities of exporting enterprises in Vietnam, Laos and Cambodia so as to improve the export efficiency of these enterprises.