In recent years, the Education sector has become more and more competitive not only in Vietnam but also in the general situation of many educational systems in the world. More and more universities are being established in an effort to expand the enrollment of high quality potential students. The growth rate of the number of universities is proportional to the increasing level of competition for universities throughout the country. Some schools have been unable to fill up the classrooms and have had certain interest in enrollment. Therefore, an increasing number of newly established universities and investments in the Admissions Committee specializing in the enrollment issues of the school to help the school meet enrollment criteria in the enrollment season. In this article, the author introduces the main factors that influence the student's trend of choosing a school to help the school optimize its enrollment marketing activities.