Facing the trend of international integration, Vietnam's insurance industry is facing fierce competition, which has forced domestic insurance enterprises to make changes in marketing strategies, especially the distribution strategy of real estate. Products. Bancassuarance - a French term used to refer to the sale of insurance products through the banking system, has been a trend emerging in recent years, with the expectation of bringing benefits to both banks. and insurance. Bancassurance first developed in the US and European countries. Currently, Bancassurance is one of the fastest growing channels in most Asian markets, and is the leading distribution channel in the insurance market in Vietnam. The article analyzes the current situation and prospects of Bancassurance development in Vietnam.