GIẢI PHÁP CẢI THIỆN THÔNG ĐIỆP CỦA BÁO ĐIỆN TỬ VỀ HÌNH ẢNH TÂY BẮC DƯỚI GÓC NHÌN TRUYỀN THÔNG PHÁT TRIỂN = SOLUTIONS FOR IMPROVING THE ONLINE NEWSPAPER’S MESSAGE ON THE NORTHWEST IMAGE FROM THE PERSPECTIVE OF DEVELOPMENT COMMUNICATION

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Tác giả: Thi Loan Nguyen, Thi Phuong Truong

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Khoa học và Công nghệ - Đại học Thái Nguyên, 2020

Mô tả vật lý: tr.477-483

Bộ sưu tập: NCBI

ID: 581981

Thêm vào giỏ

Bài báo giới thiệu kết quả của nghiên cứu gần đây với 2 mục tiêu: (1) Nghiên cứu, khảo sát, đánh giá thực trạng cũng như tác động của thông điệp trên báo điện tử đối với phát triển bền vững vùng Tây Bắc. (2) Đề xuất các định hướng và giải pháp nhằm nâng cao chất lượng và hiệu quả của thông điệp trên báo điện tử vì mục tiêu phát triển bền vững vùng Tây Bắc. Phương pháp nghiên cứu lịch sử và sử dụng tài liệu thứ cấp, phương pháp phân tích nội dung, mô hình truyền thông phát triển được áp dụng để phân tích 619 tin, bài được đăng trên một số báo điện tử. Kết quả nghiên cứu cho thấy hình ảnh vùng Tây Bắc xuất hiện mờ nhạt trên các báo điện tử
các báo điện tử đang tập trung nhiều vào việc thông tin về những khó khăn, bất cập của Tây Bắc mà ít tập trung vào các nội dung về chỉ dẫn đầu tư, tiềm năng, thế mạnh phát triển của vùng Tây Bắc, hình thức truyền tải thông tin đơn điệu, đa phần là chữ viết, rất ít bảng, biểu, sơ đồ, đồ thị minh họa… Dựa trên kết quả đó, nhóm tác giả đã đề xuất các nhóm giải pháp nhằm nâng cao chất lượng và hiệu quả của hoạt động báo chí truyền thông vì mục tiêu phát triển bền vững vùng Tây Bắc. The paper introduces the results of recent research with the aims to: (1) Research, survey and evaluate the situation as well as the impact of online newspaper’s newspaper on the Northwest sustainable development. (2) Propose orientations and solutions to improve the quality and effectiveness of online newspaper’s messages on the Northwest sustainable development. The researching method includes: history researching & secondary documents using, content analyzing. Moreover, development communication model was applied to analyze 619 news, articles published in several internet newspapers. The results show that the Northwest image appears faintly in online newspapers. The online newspapers are focusing more on the difficulties and inadequacies of the Northwest, but less on the contents of its investment guidelines, potentials and development strengths. The forms of information are monotonous, mostly in written words, very few tables, diagrams, graphs illustrating... Based on the results, the authors have proposed solutions to improve quality and efficiency of media activities for the sustainable development of the Northwest region.

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