Aim: To evaluate the results of the model of roadshow campaign for blood donation in Hanoi in 2011. Methodology: descriptive and retrospective study, target groups are of the model of roads how campaign for blood donation, residents and blood donors across the streets. Results: In the process of implementing 4 blood collections at 4 districts, there were 13 meetings, 8,000 invitation letters, 16 drives of collection (both mobile blood buses and fixed sites), collected 376 units of blood
76.8 percent of donors are between the ages of 18 and 34. Conclusion: Effective communication campaign for voluntary non-remunerated blood donation and the model of roadshow campaign for blood donation have received many concerns from residents, press and media agencies.