Áp dụng so sánh đối chuẩn trong cải tiến chất lượng dịch vụ của các hãng hàng không việt nam

• Tác giả: Minh Hiếu Nguyễn
• Ngôn ngữ: vie
• Ký hiệu phân loại: 387.7 Air transportation
• Thông tin xuất bản: Giao thông vận tải, 2012
• Mô tả vật lý: 28-30
• Bộ sưu tập: Metadata
• ID: 629014

Tóm tắt

In the world, many companies and organisations have applied Benchmarking in evaluating their situation in comparison with their competitors and learning experiences from other companies in order to continuously improve their business processces and operations. However, Benchmarking is new in Vietnam and is not familiar to Vietnamese companies. This article introduces an overview of Benchmarking as an improvement tool to enhance company's product/service quality in general and the application of Benchmarking in improving Vietnamese airlines' service quality in particular.