To improve the competitiveness of agricultural products and mining resources specialties of Vietnam's agricultural products, the Geographical indications is a new direction (GIs). To assess the impact of the protected product offers the project "Impact Assessment of the protection of geographical indications to products of Vietnam's agliculture after registration" in two years 2010 and 2011 with six products are: Thanh Ha Thieu litchi
Shan Tuyet Moc Chau tea, Lang Son anise flow, Mot Bui Do Hong Dan rice, Hoa Loc Mango, Phu Quoc fish sauce. The main method used to collect infonnation, compare the space and time, observed market and seminars and achieve some results as follows: 1) Impact on consumers: a consumer customers depending on the product popular. Consumers know the reputation but very little known products GIs. The impact on business enterprises, the level is still less use GIs
2) to study the impact of