In recent years, Vietnam's FDI attraction have much attention to the number of investment and registered capital projects but not really appreciate the importance of the quality of the investment project. Besides, along with the limitations of the infrastructure system, attraction investment policy is not consistent, promotion and communication are not effective that has made the investment environment in Vietnam became less attractive to investors. Based on practice, the article proposed solutions under Marketing approach to enhance the ability to attract FDI, contributing to Vietnam has become an attractive destination for investors in the world.