As a coastal city in Central Vietnam, Qui Nhon has potentials and opportunities to develop MICE tourism, but at present there are still some limitations in the development of this type of tourism. It is undeniable that this is a type of tourism with high economic value
however, it is not easy to exploit it because MICE tourism needs particular requirements for development. Therefore, it is necessary to carry out a study on long-term strategic solutions to improve the business effectiveness and competitiveness in the field of MICE tourism in the trend of global economic integration, attracting domestic tourists and gradually penetrating the world market.