Phân tích swot vào xây dựng chiến lược marketing trường đại học công nghệ thông tin và truyền thông - đại học thái nguyên

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Văn Huân Nguyễn, Văn Tảo Nguyễn

Ngôn ngữ: vie

Ký hiệu phân loại: 658.8 Management of marketing

Thông tin xuất bản: Khoa học và công nghệ (Đại học Thái Nguyên, 2015

Mô tả vật lý: 159-169

Bộ sưu tập: Metadata

ID: 654484

In the past few years, applying marketing solutions and marketing strategies for many schools and universities around the world have been very popular, including the famous universities such as Harvard University, etc. However, in Vietnam, the studies about marketing solutions and marketing strategies haven't been publishing extensively. It is necessary in the period that the number of universities are establishing and increasing both in Public and Private, leading to increasing enrollments becomes more difficult than ever. Furthermore for the newly established university, it's very important to advertise promotional images, research and application of marketing activities to get more enrollments. This paper proposes research applications of a SWOT analysis to supporting marketing strategies and applying the application of marketing at the University of Information Technology and Communication of Thai Nguyen Universities. To help on the basis of analysis, assessing the situation the strengths and weaknesses of the training activities of the school to promote and enhance the image, the brand of the school to the parents, students, locals and international. This contributes to attracting students from high schools, increasing the number of enrollment and improves the quality of the freshmen.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH